Shopping campaigns are organized by ad groups instead of products groups. Shopping ads are manually generated. Shopping campaigns are organized by product groups. Shopping campaigns rely on product information instead of keywords. Download Google Shopping Ads Certification Exam Answers (PDF)
Standard Shopping campaigns optimize your goals based on real-time signals across all Google platforms. Standard Shopping campaigns give you more control by letting you manually set up your campaign, bidding, and product groups. Standard Shopping campaigns give you more control by letting you create and edit an ad format. Standard Shopping campaigns also allow for […]