Explore your lead’s goals and challenges. Guide your lead toward the right conclusion, even if that’s not to buy from you. Explore the ways your product or service can help your lead achieve their goals or overcome their challenges. Position yourself as an expert who can help your lead sort through their goals and challenges. […]
Your brother-in-law has a friend who could benefit from your offering. A potential buyer lives in the town where you grew up. You meet a good-fit prospect at an industry event. You and a potential buyer went to the same university. Download HubSpot Inbound Sales Certification Exam Answers (PDF)
Back up to the explore phase of your inbound sales strategy and figure out what you missed. End the meeting as quickly as possible and stop pursuing that lead. Offer them a discount. Split the difference and recalculate the lead value. Download HubSpot Inbound Sales Certification Exam Answers (PDF)