- Enhanced cost-per-click (eCPC)
- Maximize Conversions
- Target impression share
- Maximize clicks
Make sure that items added to a cart are saved for later visits. Send e-mails to all previous visitors, offering free gifts. Provide a discount for returning visitors. Create a landing page that displays the most popular products bought each day. Download Google Ads Shopping Certification Exam Answers (PDF)
Carrie owns a boutique shop that sells decorative, handmade pottery. She’s choosing an online ad campaign to allow a seamless shopping experience for her potential customers. What’s one benefit that Shopping campaign ads offer Carrie?
They provide minimal information, so interested customers have to visit her website for more information. They’re visual, and provide detailed information about what she’s selling before someone even opens her ads. They provide value comparisons that feature her product alongside more expensive products. They have lower costs-per-click and increase total volume of her website traffic. Download Google […]
Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
Location targeting is not decided by machine learning. Machine learning will choose an ad schedule for campaigns without her input. Machine learning will choose the keywords used to serve her ads to users. Machine learning helps her set the appropriate bid for each and every auction. Download Google Ads Shopping Certification Exam Answers (PDF)