It’s easy to get overwhelmed and best to start small in your efforts. Some content offers are for first-time visitors which means the landing page can’t use contextual marketing. It’s only possible to personalize one section of the website at a time. Your visitors will be confused by having different options on each landing page. […]
Attract Convert Close Delight All of the stages Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
“Sounds like a good idea. But ‘company name’ isn’t personal enough. Let’s use ‘first name’ instead.” “It’s a good idea, but personalization tokens can’t be added to a landing page.” “Good idea. Let’s make sure that our forms have been collecting ‘company name’ so the personalization token will be effective.” “Good idea. Let’s create a […]