Experience — forms are inbound. Lead flows are outbound. Location — forms only exist on landing pages. Lead flows only exist on pillar pages. Forms can be used in the awareness, consideration, and decision stages of the buyer’s journey. Lead flows are only used in the decision stage of the buyer’s journey. Experience — lead […]
link all subtopics to the pillar page only link the top 20 performing subtopics to the pillar page link the pillar page to all relevant subtopics A and C B and C Download Hubspot Marketing Software Certification Exam Answers (PDF)