If you’re interested in tracking conversions in your Google Ads campaigns and have Google Analytics already installed, there’ll be differences in the conversion data reported by the two systems. What are two of these differences? (Choose two.)
Differences in conversion counts Differences in attribution Differences in ad placement Differences in base pricing Differences in metric formatting Download Google Ads Measurement Certification Exam Answers (PDF)
Creating a call conversion in Google Ads and adding a phone snippet to a web page allows advertisers to use a Google forwarding number. What does this number allow you to monitor?
The length of each call and time it took place. The specific ad that led to a call conversion. The first and last name of the caller, and their home or business address. The reason for the call, and the specific zip code the call originated from. Download Google Ads Measurement Certification Exam Answers (PDF)
Peter has a website that promotes his local vacation rental site. He uses Google Ads to manage his advertising campaign. He’s cross-referencing his purchase conversions with his backend CRM, and the data isn’t matching up. What’s an attributed reason for this discrepancy?
The CRM doesn’t support the unique order ID. Peter has enabled the View-through conversion column. Conversion tracking is generating duplicate conversions. Peter modified the event tag to capture a unique order ID. Download Google Ads Measurement Certification Exam Answers (PDF)