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Google Ads Measurement Answers

What’s the minimum number of locations you can bulk upload to Google My Business?

April 13, 2020Knowledge GlassComments Off on What’s the minimum number of locations you can bulk upload to Google My Business?
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Download Google Ads Measurement Certification Exam Answers (PDF)

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Google Ads Measurement Answers

Felix launched both a Google Search Ad campaign and a Google Display Ad campaign to drive sales of tools on his home improvement website. He reviewed his sales data after two weeks and noticed his Search Ad campaign is the most successful. Which optimization type should Felix use if he wants to use bidding or targeting to acquire more customers?

April 13, 2020Knowledge Glass

Media Mix Channel Attribution Placements Download Google Ads Measurement Certification Exam Answers (PDF)

Google Ads Measurement Answers

How is credit dynamically attributed to each touch-point in data-driven attribution?

April 13, 2020Knowledge Glass

It gives more credit to the touch-points closest to the conversion. It algorithmically evaluates individual customer paths to assign credit. It is distributed evenly to every single touch in a buyer’s journey. It assigns the last touch-point 100% of the credit for the conversion. Download Google Ads Measurement Certification Exam Answers (PDF)

Google Ads Measurement Answers

DeShawn uses Google Ads. He wants to enable website call conversion tracking so he can see how his current ad campaign is driving users to call the number on his business website. How are the calls tracked to DeShawn’s account?

April 13, 2020Knowledge Glass

The conversion name for DeShawn’s store The phone number listed on his official store website The assigned Google Click Identifier A dynamically created Google forwarding number Download Google Ads Measurement Certification Exam Answers (PDF)

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Which activity might a brand manager track if the desired result is to increase awareness with the customer?
What’s the best indicator that a campaign is increasing customer loyalty?

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