HubSpot Marketing Software Certification

What’s the difference between a form and a lead flow?

Knowledge GlassComments Off on What’s the difference between a form and a lead flow?
  • Experience — forms are inbound. Lead flows are outbound.
  • Location — forms only exist on landing pages. Lead flows only exist on pillar pages.
  • Forms can be used in the awareness, consideration, and decision stages of the buyer’s journey. Lead flows are only used in the decision stage of the buyer’s journey.
  • Experience — lead flows are a CTA, landing page, and thank you page all in one. Forms are part of a larger conversion path.

Download Hubspot Marketing Software Certification Exam Answers (PDF)

Related Post
HubSpot Marketing Software Certification

Why should your call-to-action contain action-oriented language?

Knowledge Glass

Because Jorie said so. A call-to-action should inspire your visitors to take an action. You don’t want a visitor to have to think too hard about what they can expect when clicking a button. B and C Download Hubspot Marketing Software Certification Exam Answers (PDF)
HubSpot Marketing Software Certification

True or false? You can use your HubSpot CTAs in externally hosted content.

Knowledge Glass

True False Download Hubspot Marketing Software Certification Exam Answers (PDF)
HubSpot Marketing Software Certification

Marketing Hub users will frequently use which of the following menus in HubSpot?

Knowledge Glass

Marketing Reports Contacts Automation All of the above Download Hubspot Marketing Software Certification Exam Answers (PDF)