What’s the best indicator that a campaign is increasing customer loyalty?

Your company produces candy bars. You need a method for determining the amount of sales driven by each media channel in your advertising campaign. You want a method that considers all possible factors in those sales, such as marketing, branding consideration, the economy, competitor actions, and even the weather. Which analysis technique should you use?

Media mixed model Machine learning Cross-channel Attribution Download Google Ads Measurement Certification Exam Answers (PDF)

Well-managed, verified Google My Business listings get five times more views than those that are unclaimed. How can you verify a location in Google My Business?

You can verify with a picture, by sharing social channels, or calling Google. You can verify with a phone call, an e-mail, or a postcard through the mail. You can verify with a stamp, with a state license, or with a mobile app. You can verify in-person, using a third party, or with an online payment. Download Google Ads […]

What tag allows you to tell Google Ads which specific customer actions should be tracked as a conversion?

An event tag An analog tag​ A global site tag A temporary tag Download Google Ads Measurement Certification Exam Answers (PDF)