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Google Ads Measurement Answers

What’s the best indicator that a campaign is increasing customer loyalty?

April 13, 2020Knowledge GlassComments Off on What’s the best indicator that a campaign is increasing customer loyalty?
  • Customer referrals
  • New customers
  • Purchase intent
  • Overall brand awareness

Download Google Ads Measurement Certification Exam Answers (PDF)

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Google Ads Measurement Answers

You’ve been hired as a consultant to help an online store owner. You need to complete the implementation of conversion tracking tags into their website. What are two ways that Google Tag Assistant can help you with this task? (Choose two.)

April 13, 2020Knowledge Glass

It automatically creates tag code snippets. It creates the Google Click Identifier tag (GCLID). It tells you which tags are on each web page. It provides reasons why tags aren’t working. Download Google Ads Measurement Certification Exam Answers (PDF)

Google Ads Measurement Answers

Bill owns a company called Wild Bill’s Bracelets that sells custom jewelry. He launched a Search campaign to drive sales of his custom-made bracelets on his website. How can Bill create effective messages that drive more customers to purchase his jewelry?

April 13, 2020Knowledge Glass

He can use Display upsell ads. He can use videos to tell stories. He can highlight brand attributes. He can use brand-specific search terms Download Google Ads Measurement Certification Exam Answers (PDF)

Google Ads Measurement Answers

After you’ve successfully installed a conversion tag on your website or app and a conversion action has taken place, where’s conversion data viewed within Google Ads?

April 13, 2020Knowledge Glass

In the Experiment tab, under the Calls from Ads column In the Overview tab, under the Total Page view column In the Recommendations tab, under the Success column In the Campaigns tab, under the Conversions column Download Google Ads Measurement Certification Exam Answers (PDF)

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What’s the minimum number of locations you can bulk upload to Google My Business?
What tag allows you to tell Google Ads which specific customer actions should be tracked as a conversion?

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