- Consumers are more likely to remain loyal to a previous or popular brand.
- Consumers are buying from whichever platform or brand gives the best experience.
- Consumers are buying less frequently from brands with high ratings.
- Consumers are buying less frequently outside of office hours.
Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
So that spend is not reallocated between two different marketing objectives To avoid any potential keyword duplicates between different marketing objectives So that seasonal trends can be better identified for each individual marketing objective To prevent campaigns from becoming “Limited by Budget” Download Google Ads Shopping Certification Exam Answers (PDF)
Mary owns an automotive parts store, and wants to differentiate her brand. She’s considering launching new ads with Google to influence automotive shoppers at the start of their purchasing journey. If Mary went with Showcase Shopping ads, where would her customers see the ads? (Choose two.)
In text messages sent from the Google Shopping app. In the Google Shopping app. At the top of Google searches on desktop computers. On other automotive parts stores’ websites. At the top of Google searches on mobile browsers. Download Google Ads Shopping Certification Exam Answers (PDF)
Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?
Maximize conversions Target return on ad spend (Target ROAS) Enhanced cost-per-click (eCPC) Target impression share Download Google Ads Shopping Certification Exam Answers (PDF)