- A tagging system that incorporates a variety of potential keywords to set her products apart from the competition.
- A brick-and-mortar location that supports in-store purchases and features the artisanal product story.
- Curated lifestyle images and creative copy to set her products apart from the competition.
- An exciting discount coupon promotion that will attract high volumes of online traffic to her company’s website.
Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?
Maximize conversions Target return on ad spend (Target ROAS) Enhanced cost-per-click (eCPC) Target impression share Download Google Ads Shopping Certification Exam Answers (PDF)
Susan is the marketing director for a chain of bakeries that make artisan bread. She’s looking for an online advertising strategy to raise the bakery chain’s presence in their market. How can a Showcase Shopping ad help Susan promote her brand?
By showing price-comparison charts that illustrate their bread’s value to potential customers. By presenting splash ads that will dominate a potential customer’s screen. By distributing discount coupons for bread to potential customers. By presenting a selection of their artisan breads to potential customers. Download Google Ads Shopping Certification Exam Answers (PDF)
How can Smart Shopping campaigns make promoting your business less time-consuming and easier to manage?
By e-mailing daily summary reports to business owners. By automatically uploading product details from manufacturers’ websites. By having Smart Shopping campaigns use simple setup templates. By automating bid optimization and audience targeting. Download Google Ads Shopping Certification Exam Answers (PDF)