- Audience segmentation
- Long-term projections
- Financial viability
- Board decisions
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Web analytics can tell you many things about your online performance, but what can analytics tools not tell you?
What your customers are doing on your website Where your customers have come from before visiting your website Where your customers go after leaving your website What your customers are looking for on your website Download Google Digital Garage Certification Exam Answers (PDF)
If the analytics for your video campaign shows people are only watching the first few seconds of your video, what can you do to try and amend this?
Change the colours to be more eye-catching Change how much your branding is shown in the video Update the description to tell people more about the video Delete the video and try again with edited content Download Google Digital Garage Certification Exam Answers (PDF)
Fill in the blank: Short strings of specific keywords with low search volume are called ___________.
Long-hair keywords Long-tail keywords High-relevance keywords Top-tail keywords Download Google Digital Garage Certification Exam Answers (PDF)