- A / B testing
- Google Ads are updated automatically
- Click-through rate averages require planning
- Auctions fluctuate all the time
By choosing ad types that your target demographic finds most appealing By relying on customer feedback for optimal ad placement By maximizing the number of conversions for a spend scenario By providing a discount on all ads after purchasing a license Download Google Ads Shopping Certification Exam Answers (PDF)
Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
An investment of $40,000 to generate 2,000 conversions and a CPA of $20 An investment of $30,000 to generate 1,500 conversions and a CPA of $20 An investment of $28,000 to generate 1,400 conversions and a CPA of $20 An investment of $21,000 to generate 1,400 conversions and a CPA of $15 Download Google Ads […]
Today’s consumers are more demanding and less patient than before. What’s one way to grow your business by delivering the type of service they expect?
Make sure all products sold online are delivered the next day. Make sure your prices are the lowest, via frequent comparison with other vendors. Provide a seamless experience, using data to connect and personalize content. Provide a mobile app that lets customers quickly repeat previous purchases. Download Google Ads Shopping Certification Exam Answers (PDF)