- Campaign-level Target CPA (cost-per-acquisition)
- Applying bid adjustments to specific locations
- Including or excluding “Google search partners”
- Using “Target impression share” as an automated bid strategy
George wants to advertise online, but his profit margins are tight. He’s worried the spend won’t provide the income he needs. How can Smart Shopping campaigns help George get the results he needs?
Smart Shopping campaigns can buy a permanent ad slot on a website. Smart Shopping campaigns automatically produce long-term profit estimates. Smart Shopping campaigns can be set with a target return on ad spend. Smart Shopping campaigns have an unlimited potential spend each day. Download Google Ads Shopping Certification Exam Answers (PDF)
Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
Search, Display, Video, Print, and App Search, Print, TV, Shopping, and App Search, Display, Video, Shopping, and App Social, Video, App, Audio, and Shopping Ads Download Google Ads Shopping Certification Exam Answers (PDF)
Jonah’s Surf Shop has been running Google ads for years, and now they’re interested in introducing a new type of online ad. Which potential customer could Jonah reach by running Local Inventory ads?
Anna, who’s unsure whether she wants a surfboard or a stand-up paddleboard. Brian, who’s hoping to make a quick online purchase during his lunch break. Mandi, who’s looking for the lowest price, regardless of location. Rob, who wants to see a specific board in-store before he’ll purchase it. Download Google Ads Shopping Certification Exam Answers (PDF)