What tag allows you to tell Google Ads which specific customer actions should be tracked as a conversion?

How does Google My Business help businesses reach more customers when it matters most? (Choose two.)

By providing insights on customer behavior. By helping them understand the actions of similar businesses. By engaging their customers online. By lowering overall bounce rates. By improving their mobile site speed. Download Google Ads Measurement Certification Exam Answers (PDF)

Jon implemented conversion tracking tags for his website. He recently released an app as well. Jon’s reviewing the totals across all conversions using the campaign report in Google Ads, but he wants to see the conversion results specifically for app installs and first opens. How can he accomplish this?

By viewing the data by Impression-assisted conversions. By adding a column for each app conversion type in Campaigns. By segmenting the data by conversion action in Campaigns. By viewing the paths report and sorting by conversion type. Download Google Ads Measurement Certification Exam Answers (PDF)

Heather’s using Google Ads to promote her online olive-oil business. She’s setting up a conversion action to measure how effectively her ad campaign is increasing sales on her website. Which category of conversion action should Heather select as part of the setup?

Set-up​ Lead Purchase Page view Download Google Ads Measurement Certification Exam Answers (PDF)