What tag allows you to tell Google Ads which specific customer actions should be tracked as a conversion?

Julie is trying to determine why there are such dynamic fluctuations in the conversion volume of her online website in the past three months. She begins investigating possible causes for the fluctuations. What are two recommended actions she can take in her investigation? (Choose two.)

Introduce ad changes to see if conversion volume fluctuates in a similar pattern as the current fluctuation. Have other members of her marketing team double-check her conclusions to rule out user error.​ View the Time Lag Report to better understand her visitor’s conversion path. Review the full history of her account changes over the specific date […]

Tom is an advertising executive at a car company. Before beginning work on a video advertising campaign for a new economy car, he creates key performance indicators for the campaign. What’s Tom defining

Marketing objectives​ Media objectives Business objectives Campaign metrics Download Google Ads Measurement Certification Exam Answers (PDF)

Everett just finished building a website for his bus-touring company using the Google My Business website builder. He followed the required steps, and is eager to see his new website live on the web. After pointing the domain at his new website, how long does it usually take for the site to appear online if the site is built correctly?

It should be up on the web after a 24-hour review. It will take exactly three days to be published. It takes one week for the site to be reviewed and published. It should be live on the web in only a few minutes. Download Google Ads Measurement Certification Exam Answers (PDF)