What tag allows you to tell Google Ads which specific customer actions should be tracked as a conversion?

An event tag is a code snippet that works directly with a global site tag to track customer actions specified by an advertiser as conversions. Which types of event tags can be created?

Page load and click Time onsite and referrer Total pages and load speed Page duration and visit Download Google Ads Measurement Certification Exam Answers (PDF)

Kathy released a gaming app and needs to set up conversion tracking for first opens of the app. To do this, she linked her Firebase project with Google Ads. Which access permission did her Google account need for her to do this?

Standard access in Firebase Standard access within Google Ads Administrative access in Firebase Administrative access in Google Ads Download Google Ads Measurement Certification Exam Answers (PDF)

You’re reviewing the campaigns report in your Google Ads account to find out how effective your current ad campaign is. You’re particularly interested in finding out how many people clicked each ad, even if the click didn’t result in a sale. In which two columns of the campaign report will you see these metrics? (Choose two.)

Conversion value/click View-through conversions All conversions Assisted conversions Download Google Ads Measurement Certification Exam Answers (PDF)