What tag allows you to tell Google Ads which specific customer actions should be tracked as a conversion?

Which Google offering could you use to measure the number of people who click or view your ads and later visit your business location?

Cross-channel attribution Store visits Brand lift Media mix model Download Google Ads Measurement Certification Exam Answers (PDF)

In a survey, a customer shows a strong preference for one brand over another. Which general metric does this behavior fall under?

Consideration Awareness Loyalty Purchase Download Google Ads Measurement Certification Exam Answers (PDF)

Felix launched both a Google Search Ad campaign and a Google Display Ad campaign to drive sales of tools on his home improvement website. He reviewed his sales data after two weeks and noticed his Search Ad campaign is the most successful. Which optimization type should Felix use if he wants to use bidding or targeting to acquire more customers?

Media Mix Channel Attribution Placements Download Google Ads Measurement Certification Exam Answers (PDF)