Sales should be involved in content creation on an ongoing basis. Sales should be involved in identifying the content that needs to be created but not in creating it. Sales may be involved in the early stages of your content creation efforts, but once your sales enablement strategy is fully implemented, marketing should be able […]
Helping them stop using whatever their previous solution was, even if they were “making do”? without a product. Helping them cancel any contracts with other service providers. Helping them understand why they should never go back to using their old solution. Helping them encourage their friends not to use the solution they were using previously. […]
How long they expect to be in their current position. How you can help them overcome their challenges and achieve their goals. What they hope your product will do. A good way to convince them to buy your product. Download HubSpot Sales Enablement Certification Exam Answers (PDF)