Someone who explicitly asks to talk to sales. A lead that marketing has qualified for sales outreach. A customer who volunteers to participate in persona research. An employee who volunteers to lead a smarketing meeting. Download HubSpot Sales Enablement Certification Exam Answers (PDF)
Optimize your messaging to stop attracting the wrong people. Lower your lead qualification standards. Nurture the leads until they’re a better fit. Generate a higher number of leads so that more good-fit leads will be brought in. Download HubSpot Sales Enablement Certification Exam Answers (PDF)
Provide sales with a certain number of qualified leads. Produce a certain amount of content. Attract a certain number of visitors. Nothing — the SLA outlines the service sales will provide to marketing. Download HubSpot Sales Enablement Certification Exam Answers (PDF)