- Have marketing nurture them.
- Have sales contact them.
- Have both marketing and sales work with them.
- Ignore them.
Download HubSpot Sales Enablement Certification Exam Answers (PDF)
Download HubSpot Sales Enablement Certification Exam Answers (PDF)
Persona interviews seek to uncover facts about a person, while Jobs to Be Done interviews try to piece together a narrative. Persona interviews can be done in a group, but Jobs to Be Done interviews need to be individual. Persona interviews are conversational, but Jobs to Be Done interviews are usually scripted. Persona interviews need […]
Make it clear early on that your product isn’t a good fit for them. Accept their business and serve them as well as you can. Modify your product to do both jobs. Ignore them and focus on your target buyers Download HubSpot Sales Enablement Certification Exam Answers (PDF)
Have individual sales reps take turns acting as content manager. Have the sales team send the marketing team the content they’ve already created. Have the sales team BCC the marketing team when they answer questions asked by prospects. Have your content manager interview members of the sales team. Download HubSpot Sales Enablement Certification Exam Answers […]