All departments Just marketing Just marketing and sales All customer-facing departments Download HubSpot Sales Enablement Certification Exam Answers (PDF)
A single leadership team over sales and marketing. Increased accountability between sales and marketing. Increased alignment between sales and marketing. Clearer goals for sales and for marketing. Download HubSpot Sales Enablement Certification Exam Answers (PDF)
Persona interviews seek to uncover facts about a person, while Jobs to Be Done interviews try to piece together a narrative. Persona interviews can be done in a group, but Jobs to Be Done interviews need to be individual. Persona interviews are conversational, but Jobs to Be Done interviews are usually scripted. Persona interviews need […]