HubSpot Inbound Marketing Certification

What Role Does Optimization Play In Your Conversational Growth Strategy?

  • Unlike conversions, conversations are evergreen and don’t need to be optimized.
  • As conversations are unique exchanges with many website visitors, they cannot be optimized.
  • Conversations need to be optimized once every four months.
  • You need to iterate and optimize your conversations over time.

Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

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