- Create alternative versions of best performing ad variations
- Apply specific bid adjustments to device and location targeting
- Add a themed group of negative keywords
- Set a specific target CPA (cost-per-acquisition)
Carrie owns a boutique shop that sells decorative, handmade pottery. She’s choosing an online ad campaign to allow a seamless shopping experience for her potential customers. What’s one benefit that Shopping campaign ads offer Carrie?
They provide minimal information, so interested customers have to visit her website for more information. They’re visual, and provide detailed information about what she’s selling before someone even opens her ads. They provide value comparisons that feature her product alongside more expensive products. They have lower costs-per-click and increase total volume of her website traffic. Download Google […]
Enhanced cost-per-click (eCPC) Maximize Conversions Target impression share Maximize clicks Download Google Ads Shopping Certification Exam Answers (PDF)
To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool To determine which Google Ads features should be enabled to get the best performance from your campaigns To analyze the search term report and add both keywords and negative keywords, depending on historical performance […]