HubSpot Inbound Certification

What Is The Relationship Between Your Company’s Purpose And Your Buyer Personas?

Knowledge GlassComments Off on What Is The Relationship Between Your Company’s Purpose And Your Buyer Personas?
  • Your company’s purpose is found by combining your buyer personas together into a single company persona.
  • Your company’s purpose describes the culture your employees experience while buyer personas describe your company’s responsibility to customers.
  • The people who buy from your company (personas) are the only ones who understand the mission your company is trying to accomplish (purpose).
  • Having a deep understanding of the problem your company solves (purpose) can help you identify the people who have that problem (personas).

Download HubSpot Inbound Certification Exam Answers (PDF)

Related Post
HubSpot Inbound Certification

Which of the following is NOT a “job dimension” that Jobs Theory might uncover?

Knowledge Glass

Demographic information Functional requirements Financial requirements Personal identity Download HubSpot Inbound Certification Exam Answers (PDF)
HubSpot Inbound Certification

True Or False? Every Business Exists Primarily To Create Profits?

Knowledge Glass

True – A business might have other goals it wants to achieve, but its leaders must be focused on profits first in order to achieve those other goals. True – A business only exists to create profits for the people it employs. False – Although most businesses have to generate profits in order to sustain […]
HubSpot Inbound Certification

You’ve Joined A Startup Company. Before Building Out Your Content Strategy, You’ll Need To Develop Your Company’s Primary Buyer Persona. What’s The Appropriate Order For Developing The Buyer Persona For Your Startup?

Knowledge Glass

Research, identify trends, and create persona stories Create persona story, test and optimize, and make assumptions Make assumptions, identify trends, and ask company employees for input A buyer persona shouldn’t be developed at this time. Download HubSpot Inbound Certification Exam Answers (PDF)