HubSpot Inbound Marketing Certification

What is the difference between the buyer’s journey and customer journey?

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  • The buyer’s journey focuses on activities leading up to a purchase, while the customer journey extends beyond a purchase.
  • The buyer’s journey is used by the marketing team, while the customer journey is used by the customer support team.
  • The buyer’s journey focuses on attracting and engaging leads, while the customer journey focuses on delighting customers.
  • The buyer’s journey focuses on how leads engage with your website, while the customer journey focuses on how customers engage with your website.

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How does the full path attribution model calculate credit?

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Equal credit is assigned to all interactions that occurred before the conversion. 22.5% of credit to the first interaction, the interaction that created the contact, the interaction that created the deal, and to the interaction that closed the deal. The final 10% is assigned to the remaining interactions evenly. More credit is given to interactions […]