HubSpot Inbound Sales Certification

What Is The Difference Between Ideal Customer Profiles And Buyer Personas?

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  • Ideal customer profiles are for business-to-business sales teams, while buyer personas are for sales teams that sell directly to consumers.
  • Ideal customer profiles broadly describe a target market, while buyer personas define specific sorts of people in that market.
  • Ideal customer profiles describe your existing customers, while buyer personas are based on your leads and prospects.
  • Ideal customer profiles are used by marketing teams, while buyer personas are used by salespeople.

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HubSpot Inbound Sales Certification

When Should You Transition To The Explore Phase?

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After you’ve confirmed the buyer’s budget and authority When the buyer answers one of your calls or emails When the buyer confirms they’re interested in discussing a goal or challenge with you As soon as you begin researching the buyer’s context and needs Download HubSpot Inbound Sales Certification Exam Answers (PDF)
HubSpot Inbound Sales Certification

How Quickly Should You Contact Inbound Leads?

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Preferably within minutes of receiving the lead. Preferably within a day or two of receiving the lead. Not too quickly, so you don’t seem overeager. On a weekly cadence, since these leads are unlikely to lose interest in your offering. Download HubSpot Inbound Sales Certification Exam Answers (PDF)
HubSpot Inbound Sales Certification

Fill In The Blank. If A Prospect Says, “If I Don’t Find A Way To Solve This Problem, I’m Going To Have To Start Laying Off Employees,” That’s An Example Of A __________.

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goal consequence implication timeline Download HubSpot Inbound Sales Certification Exam Answers (PDF)