The marketing department, because buyer personas are primarily a marketing tool. The sales team, because buyer personas are primarily meant for qualifying leads. All customer-facing teams, because a good buyer persona can provide value to marketing, sales, and services. Executive leadership, because a good buyer persona will rally the company around the leadership’s vision of […]
You answer questions and provide solutions for the challenges your prospects and customers face and strategies to accomplish the goals they set. You focus on bringing prospects and customers to your social pages or website through relevant and helpful content. You exceed a prospect or customer’s expectations so much that they’ll want to tell their […]
Personalize for impact. Energize for consistency. Synergize for gratuity. Empathize for perspective. Download HubSpot Inbound Certification Exam Answers (PDF)