HubSpot Inbound Certification

What Is Jobs Theory?

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  • framework for defining internal job titles and descriptions.
  • The idea that a company should only have as many employees as it has “vital, relevant jobs”? to do.
  • A method for understanding why people buy certain products and services.
  • A management system created by Steve Jobs.

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HubSpot Inbound Certification

What Is The Buyer’s Journey?

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It’s the active research process someone goes through leading up to a purchase. It’s the experience your prospect goes through when learning about your brand. It’s the Inbound Methodology but from the buyer’s perspective. It’s the set of actions that a buyer goes through after he or she made a purchase. Download HubSpot Inbound Certification […]
HubSpot Inbound Certification

Which Departments Should Be Involved In Creating Content?

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All departments Just marketing Just marketing and sales All customer-facing departments Download HubSpot Inbound Certification Exam Answers (PDF)
HubSpot Inbound Certification

Fill in the blank. To build trust with your target audience, you need to align with the way they _________. (Choose all that apply.)

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think research purchase experiment Download HubSpot Inbound Certification Exam Answers (PDF)