Google Ads Display Certification Answers

What is a valid recommendation that the Performance Planner can provide?

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  • Create alternative versions of best performing ad variations
  • Apply specific bid adjustments to device and location targeting
  • Add a themed group of negative keywords
  • Set a specific target CPA (cost-per-acquisition)

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

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Google Ads Display Certification Answers

How does Google Display Ads drive marketing results for thousands of advertisers worldwide?

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It harnesses best-in-class signals to place ads against the most relevant content. It determines a user’s primary marketing objective, and enables the features and options that will best achieve it. It calculates the number of times an ad is effectively run on test websites, then shows it on all relevant websites. It focuses a campaign on either Gmail, […]
Google Ads Display Certification Answers

A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences?

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Google Display Ads delivers advertising only on websites that partner with Google’s Display network. Google Display Ads primarily connects with target audiences through Gmail, but users can configure it to reach other websites they designate as important. Google Display Ads connects with audiences through Gmail, YouTube, and millions of other websites partnering with Google. Google […]