What are two of the data sources that are used to calculate optimization recommendations? (Choose two.) What’s the third component?

How can ad extensions contribute to increasing user engagement?

With attractive images and videos. Ad extensions include a “like” button to gauge if an ad is favorable. Ad extensions include a “share” button. By addressing a user’s intent, device, and location. Download Google Ads Search Certification Exam Answers (PDF)

Mary is tasked with designing an advertising campaign for her company, an online pet food store and app, and she’s exploring different campaign options. Which campaign types are available to her in Google Ads?

Search, Display, TV, Shopping, and App Search, Display, Video, Shopping, and App Search, Display, Video, App, and Access Social, Display, Video, Shopping, and App Download Google Ads Search Certification Exam Answers (PDF)

Which is required for an ad to be served to a user?

The keywords must be relevant to the search term. The search terms must be unique to a company. The keywords must be unique to only one campaign. The keywords must be listed in all ad groups for a company. Download Google Ads Search Certification Exam Answers (PDF)