- You get access to automatically generated remarketing lists for Firebase-published apps.
- You no longer have to manually link your Firebase account to your Google Ads account.
- You can easily index your app in Google search.
- You can import conversions, adding any additional code to enable automatically collected events.
- You can use audiences created in Firebase for conversion tracking and remarketing in Google Ads.
You want to set Firebase as your attribution partner in Google Ads in order to track first opens for your online store app. What’s the first step you must implement in order to accomplish this?
Select conversion in Google Ads, and select Firebase app conversions. Assign your Google account as a Firebase Admin in Firebase. Add a required snippet of code to each site page of your online store. Link your Firebase project to your Google Ads account. Download Google Ads Measurement Certification Exam Answers (PDF)
Larry owns a dry cleaning business and would like to give his customers every opportunity to reach him. His Google My Business panel provides his phone number, but he knows some of his online customers would prefer to text for information. How can Google My Business help Larry?
Larry can set up Messaging by adding a mobile number to Google My Business. Larry can use credit card purchase text credits from Google My Business. Larry can set Google My Business to transcribe voice mails to text messages. Larry can set Google My Business to automatically respond to online queries. Download Google Ads Measurement […]
Sometimes it is not possible to measure the success of a Google Ads campaign that is aggregated across multiple channels, as is the case with measuring brand awareness and brand favorability. Why is it difficult to determine performance across multiple channels?
Multiple channels survey only ad-exposed groups of users. Multiple channels aggregate all your data into a single view. Multiple channels consolidate campaign data for actionable insights. Multiple channels may use different tools to measure brand lift. Download Google Ads Measurement Certification Exam Answers (PDF)