The goal of why you’re sending it and then the carefully designed components layered on top of each other The segments you’re sending to and the deliverability goals of your email The template you’re using to send your email and the footer information you’re using The segments of contacts you do not send to and […]
Email you technically opted in to receive but do not really want. Email you never opted in to receive and do not want. Email you opted in to receive and engage with. Email that’s delivered to your spam folder. Download HubSpot Email Marketing Certification Exam Answers (PDF)
Decide that three hours is long enough because people never check our emails after that. Try to test for 24 hours to give us enough time to produce statistically significant results. Three hours is too long. We should only run it for an hour so we can make our decision faster. We should review past […]