- Attract, convert a lead, close a deal, and delight a customer.
- Create awareness, determine your end point, chart your course, and analyze.
- Create awareness, determine your end point, chart your course, build a ship, ahoy matey.
- Create awareness, chart your course, optimize, convert a qualified lead.
Situational Example: You’re Tasked With Improving The Conversion Rate On Your Product And Services Page Over Time. You Think That Changing The Page’s Copy Will Positively Impact The Overall Conversion Rate. What’s An Example Of A Good Hypothesis For This Optimization Experiment?
I think this change will work because I know my buyer persona really well. By changing this page’s copy, the conversion rate will increase because it frames our product and service page in a way that better aligns with our buyer persona’s needs. The conversion rate will increase by 87%. Constant change on product and […]
Specific, Marketable, Attractive, Responsible, Testable Specific, Marketable, Attainable, Relevant, Testable Specific, Measurable, Attainable, Relevant, Timely Specific, Measurable, Attractive, Relevant, Timely Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
When Creating Segments For Your Lead Nurturing Campaigns, You Need To Understand Who Your Personas Are And Where They Are In The Buyer’s Journey Allows You To Decide What Types Of Content They Need. What Are The Three Stages Of The Buyer’s Journey?
Awareness, consideration, and decision Attract, consideration, and delight Awareness, consideration, and conversion Awareness, decision, and delight Download HubSpot Inbound Marketing Certification Exam Answers (PDF)