Rely on the information in the persona and ignore apparent differences. Personas often contain information that people don’t know about themselves and should be trusted over anything the individual person says. Focus on serving the person using the information they provide even if it doesn’t match the persona. If the same discrepancy comes up repeatedly, […]
True False Download HubSpot Inbound Certification Exam Answers (PDF)
True – Even a single unhappy customer will scare away potential customers, so you need to hold your teams to a standard of pleasing every single customer they work with. True – If you aren’t providing a flawless customer experience to every one of your customers, you aren’t operating a flywheel company. False – Not […]