Google Ads Video Answers

What are the four video ad sequencing frameworks advertisers can use to tell great stories on YouTube?

Knowledge GlassComments Off on What are the four video ad sequencing frameworks advertisers can use to tell great stories on YouTube?
  • Teaser, Premise, Promotion, Attraction
  • Bumper, Trailer, Banner, Cross-Promotion
  • Demographic, Device, Conversion, Goal
  • Signals, Context, Sequence, Immersion

Download Google Ads Video Certification Exam Answers (PDF)

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Which is a tip Google recommends to create an effective bumper ad?

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Leave the audio out of your ad. Shorten an existing YouTube ad. Include all your ideas in one ad. Focus on a single, simple purpose. Download Google Ads Video Certification Exam Answers (PDF)
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Google Ads Video Answers

Following the ABCD framework, what’s one way to attract viewers and give them a reason to watch an ad?

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Invest in high-end camera systems to shoot video ad segments. Use bright colors and loud noises to capture attention in the first five seconds. Hire a professional writer to craft the scripts for your YouTube campaigns. Front-load the story arc by opening the ad with impact and grabbing their attention. Download Google Ads Video Certification Exam Answers (PDF)