Google Shopping Ads Answers

What are key factors to keep in mind when choosing a bidding strategy for your campaign?

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  • Performance, auctions, and user journey complexities
  • Budget, competition, and user thought processes
  • Location, calls-to-action, and user conversion costs
  • Targeting, auctions, and campaign cost-per-click

Download Google Ads Shopping Certification Exam Answers (PDF)

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Google Shopping Ads Answers

Susan is the marketing director for a chain of bakeries that make artisan bread. She chose a Showcase Shopping ad to promote her company’s brand. What will Susan need to create a successful Showcase Shopping ad?

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A tagging system that incorporates a variety of potential keywords to set her products apart from the competition. A brick-and-mortar location that supports in-store purchases and features the artisanal product story. Curated lifestyle images and creative copy to set her products apart from the competition. An exciting discount coupon promotion that will attract high volumes of online traffic to […]
Google Shopping Ads Answers

Rhonda sells homemade artisan soaps. She just opened her first brick-and-mortar shop, Soaps by Rhonda, and she’s considering running a Local Inventory ad with Google. What does Rhonda need to run a successful Local Inventory ad?

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Steeply discounted pricing Up-to-date product availability Curated lifestyle pictures Unique copy that differentiates her brand Download Google Ads Shopping Certification Exam Answers (PDF)
Google Shopping Ads Answers

Which statement describes modern shopping behavior?

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People are buying more often, and more items each time. People are buying less often, but more items each time. People are buying more often, but fewer items each time. People are buying less often, and fewer items each time. Download Google Ads Shopping Certification Exam Answers (PDF)

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