- Conversion-focused bidding
- Revenue-focused bidding
- Consideration-focused bidding
- Awareness-based bidding
Susan is the marketing director for a chain of bakeries that make artisan bread. She recently did a photoshoot of the company’s line of breads, and is looking for an online advertising solution to promote their brand. Why are Showcase Shopping ads the right choice for Susan?
They appear as full-page ads when a potential customer uses the phrase “artisan bread.” They place ads with photos embedded in unrelated searches to increase awareness of Susan’s shop. They give Susan the opportunity to inspire customers through beautiful lifestyle images and custom copy. They generate discount codes as a potential customer clicks a photo. Download Google […]
What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
A / B testing Google Ads are updated automatically Click-through rate averages require planning Auctions fluctuate all the time Download Google Ads Shopping Certification Exam Answers (PDF)
This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations. This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track. This practice allows you to ensure […]