Every time a user loads a webpage with embedded tracking code Every time a user clicks a video on a website Every time a user adds an item to an online shopping cart Every time a user searches on a website Download Google Analytics Individual Certification Exam Answers (PDF)
utm_source utm_medium utm_adgroup utm_content Download Google Analytics Individual Certification Exam Answers (PDF)
First campaign, search, or ad Second to last campaign, search, or ad Last campaign, search, or ad Equal credit along the conversion touchpoints Download Google Analytics Individual Certification Exam Answers (PDF)