The buyer’s journey focuses on activities leading up to a purchase, while the customer journey extends beyond a purchase. The buyer’s journey is used by the marketing team, while the customer journey is used by the customer support team. The buyer’s journey focuses on attracting and engaging leads, while the customer journey focuses on delighting […]
To prioritize your marketing and sales efforts to the right people To know where to spend your ad budget To better curate a buyer persona story All of the above. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
Your customers A fictional representation of your ideal customer A summary of your last 10 customers People who aren’t a good fit for your business Download HubSpot Inbound Marketing Certification Exam Answers (PDF)