True Or False? Affinity Audiences Allows Advertisers To Reach People Who’re Actively Researching And Intending To Buy The Products Or Services They Offer.

Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?

Google Display Ads will build a social following for Trevor’s products to improve customer engagement and drive larger transactions. Google Display Ads will build Trevor’s brand awareness by showing customized ads to customers who are browsing websites that Trevor chooses. Google Display Ads will help place Trevor’s ad before customers who already showed interest in […]

Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)

To advertise a business’s online and local inventory and boost website or store traffic.​ To increase engagement, app installs, and in-app actions (like signing up for a newsletter). To increase exposure and reach audiences with specific interests across the web. Shopping campaign (1) Display campaign (3) App campaign (2) Download Google Ads Display Certification Exam Answers (PDF)

Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?

In-Market audiences Demographic targeting Custom Affinity audiences Similar Audiences Download Google Ads Display Certification Exam Answers (PDF)