- By setting up an attribution action for website purchases.
- By setting up a conversion action for in-app purchases.
- By setting up a conversion action for website purchases.
- By setting up an attribution action for in-app purchases.
Madison owns a retail clothing store. Her marketing consultant says that with all the technology at their disposal, customers will go back and forth across multiple channels before choosing to buy an outfit at her store. The consultant recommends that Madison think about her customer’s journey before they actually arrive at her store. Which type of strategy is Madison’s marketing director suggesting to help her drive sales at her physical location?
Search optimization Website-to-email Lead manipulation Online-to-offline Download Google Ads Measurement Certification Exam Answers (PDF)
You want to complete conversion tracking setup on your business website with Google Ads. You’ve already implemented a global sitewide tag. Your next step is to create event tags, which must be placed in the correct section of your web pages to properly function. Where’s the event tag implemented on a web page?
Between the tags of your website page, before the last line of code. Directly above the global site tag in the <\head> tags of all website pages. Between the tags of your website page, right after the global site tag. On the home page of the website, both above and below the tags. Download Google Ads […]
In a survey, a customer shows a strong preference for one brand over another. Which general metric does this behavior fall under?
Consideration Awareness Loyalty Purchase Download Google Ads Measurement Certification Exam Answers (PDF)