- Images and text from manufacturer sites
- Account product feed and uploaded assets
- Website images, videos, and text descriptions
- Stock images, videos, and automatic text
Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
Location targeting is not decided by machine learning. Machine learning will choose an ad schedule for campaigns without her input. Machine learning will choose the keywords used to serve her ads to users. Machine learning helps her set the appropriate bid for each and every auction. Download Google Ads Shopping Certification Exam Answers (PDF)
The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)
Allows advertisers to bid only for clicks from a specific group. Uses machine learning to set bids, which saves time. Guarantees reduced conversion costs for advertisers. Is auction-specific to increase the chance for conversion. Allows advertisers to serve ads only at specific times. Download Google Ads Shopping Certification Exam Answers (PDF)
Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells their pianos through their website, and has a small but loyal customer base. Chris is tasked with increasing the size of Keys & Strings’ customer base. Why is a Showcase Shopping ad the right choice for Chris?
It uses A/B testing functionality to test a variety of different ads, to help customer discover your brand while looking for what to buy. It directs potential customers to a brick-and-mortar store near them. It includes only the lowest-priced product for the search term, which drives new clicks. It shows products early in the search process, to help customers […]