Google Ads Measurement Answers

Tom is an advertising executive at a car company. Before beginning work on a video advertising campaign for a new economy car, he creates key performance indicators for the campaign. What’s Tom defining

Knowledge GlassComments Off on Tom is an advertising executive at a car company. Before beginning work on a video advertising campaign for a new economy car, he creates key performance indicators for the campaign. What’s Tom defining
  • Marketing objectives​
  • Media objectives
  • Business objectives
  • Campaign metrics

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Google Ads Measurement Answers

Everett just finished building a website for his bus-touring company using the Google My Business website builder. He followed the required steps, and is eager to see his new website live on the web. After pointing the domain at his new website, how long does it usually take for the site to appear online if the site is built correctly?

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It should be up on the web after a 24-hour review. It will take exactly three days to be published. It takes one week for the site to be reviewed and published. It should be live on the web in only a few minutes. Download Google Ads Measurement Certification Exam Answers (PDF)
Google Ads Measurement Answers

Google My Business verification has specific requirements for approval: the business name must be exactly as it appears in real life, and the business can’t have multiple locations in one physical address. What’s the third potential reason for disapproval in the verification process?

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Location has no photos. Location isn’t yet open. Location uses one category. Location includes no posts. Download Google Ads Measurement Certification Exam Answers (PDF)
Google Ads Measurement Answers

You’re setting up website call conversion tracking for your business, using Google Ads. If you don’t want to manually edit your store’s website code, what must you do?

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Create a Google Click Identifier (GCLID) that will download to the caller’s smartphone. Create a Google Click Identifier (GCLID) that will appear on each page of your website. Create a phone snippet to replace your store’s number with a Google forwarding number. Create a phone snippet to identify and log the phone number of the […]