- Marketing objectives
- Media objectives
- Business objectives
- Campaign metrics
Download Google Ads Measurement Certification Exam Answers (PDF)
Download Google Ads Measurement Certification Exam Answers (PDF)
Set-up Lead Purchase Page view Download Google Ads Measurement Certification Exam Answers (PDF)
Ads with exposed groups, on the same message, and directed at the same audience. Ads with unexposed groups, on the same budget, and directed at the same audience. Ads used in brand lift, on the same channel, and directed at the same audience. Ads used in identical ways, on the same channels, and directed at […]
A KPI shows how ads are performing in real time. A KPI is clear, measurable, and has a defined time frame. By definition, A KPI is a measurement of success. A KPI is media-channel specific, and KPIs aren’t interchangeable. A KPI represents non-click actions, such as page views and leads. Download Google Ads Measurement Certification […]