- Marketing objectives
- Media objectives
- Business objectives
- Campaign metrics
Larry owns a dry cleaning business and would like to give his customers every opportunity to reach him. His Google My Business panel provides his phone number, but he knows some of his online customers would prefer to text for information. How can Google My Business help Larry?
Larry can set up Messaging by adding a mobile number to Google My Business. Larry can use credit card purchase text credits from Google My Business. Larry can set Google My Business to transcribe voice mails to text messages. Larry can set Google My Business to automatically respond to online queries. Download Google Ads Measurement […]
Julie is trying to determine why there are such dynamic fluctuations in the conversion volume of her online website in the past three months. She begins investigating possible causes for the fluctuations. What are two recommended actions she can take in her investigation? (Choose two.)
Introduce ad changes to see if conversion volume fluctuates in a similar pattern as the current fluctuation. Have other members of her marketing team double-check her conclusions to rule out user error. View the Time Lag Report to better understand her visitor’s conversion path. Review the full history of her account changes over the specific date […]
An event tag is a code snippet that works directly with a global site tag to track customer actions specified by an advertiser as conversions. Which types of event tags can be created?
Page load and click Time onsite and referrer Total pages and load speed Page duration and visit Download Google Ads Measurement Certification Exam Answers (PDF)