- Marketing objectives
- Media objectives
- Business objectives
- Campaign metrics
Heather’s using Google Ads to promote her online olive-oil business. She’s setting up a conversion action to measure how effectively her ad campaign is increasing sales on her website. Which category of conversion action should Heather select as part of the setup?
Set-up Lead Purchase Page view Download Google Ads Measurement Certification Exam Answers (PDF)
Gail is a marketing manager who received a series of ads from her creative team. She wants to improve her ad content by using A/B testing. Which type of ads will Gail compare?
Ads with exposed groups, on the same message, and directed at the same audience. Ads with unexposed groups, on the same budget, and directed at the same audience. Ads used in brand lift, on the same channel, and directed at the same audience. Ads used in identical ways, on the same channels, and directed at […]
Brenda is compiling a list of definable metrics and key performance indicators (KPI) that will be used to evaluate the final success of her Google ad campaign. Which two statements can guide her as she creates a KPI? (Choose two.)
A KPI shows how ads are performing in real time. A KPI is clear, measurable, and has a defined time frame. By definition, A KPI is a measurement of success. A KPI is media-channel specific, and KPIs aren’t interchangeable. A KPI represents non-click actions, such as page views and leads. Download Google Ads Measurement Certification […]