The company’s mission The company’s values What customers say about the company The way employees behave when unsupervised Download HubSpot Inbound Certification Exam Answers (PDF)
The offer and its relevance to the page content The placement of the call-to-action on the page How the design does or does not grab attention Whether or not the call-to-action has an action verb Download HubSpot Inbound Certification Exam Answers (PDF)