To avoid double counting, what will have to be removed from a website page prior to the addition of an event tag?

Richard’s a marketing executive for an online leather-goods retailer. He’s focused on data measurement to drive sales of his company’s belt lines. He turned to Google’s automated machine learning to help his company gain a competitive advantage in the marketplace. What’s an important first step that Richard must take to succeed at automation?

He needs to learn the data models used by Google’s automation systems. He needs to assign data values to his manual optimization processes in real time. He first breaks down his organization’s data silos to ensure data quality. That lets the correct data get recorded by Google’s machine-learning algorithm. He needs to build data spreadsheets that can […]

Well-managed, verified Google My Business listings get five times more views than those that are unclaimed. How can you verify a location in Google My Business?

You can verify with a picture, by sharing social channels, or calling Google. You can verify with a phone call, an e-mail, or a postcard through the mail. You can verify with a stamp, with a state license, or with a mobile app. You can verify in-person, using a third party, or with an online payment. Download Google Ads […]

An advertiser is using a global sitewide tag. Where does the advertiser add a phone snippet on a website to use Google forwarding numbers in a Google Ads campaign?

Between the tags of a web page, below the global site tag. Between the tags of a web page, right after the global site tag. Between the <\head> section, and requires no global site tag installation. Between the tags of a web page, right after the global site tag. Download Google Ads Measurement Certification Exam Answers […]