To avoid double counting, what will have to be removed from a website page prior to the addition of an event tag?

You want to complete conversion tracking setup on your business website with Google Ads. You’ve already implemented a global sitewide tag. Your next step is to create event tags, which must be placed in the correct section of your web pages to properly function. Where’s the event tag implemented on a web page?

Between the tags of your website page, before the last line of code. Directly above the global site tag in the <\head> tags of all website pages. Between the tags of your website page, right after the global site tag. On the home page of the website, both above and below the tags. Download Google Ads […]

Ansel is planning a Google Ads campaign for his new plumbing client. He knows the client’s top priority is new contact form submissions. His client is also interested in measuring newsletter subscriptions. Which two conversion actions can Ansel measure to showcase the campaign’s results in the client’s two areas of interest? (Choose two.)

Purchases Directions Leads Sign-ups Pageviews Download Google Ads Measurement Certification Exam Answers (PDF)

Which is an example of a purchase metric that can be tracked?

Pages per visit Return on ad spend Brand awareness Upsells Download Google Ads Measurement Certification Exam Answers (PDF)