- All images in JPEG format
- Any legacy conversion tag
- Any social-media links on-page
- All web pages using HTTPS
You recently released a mobile app for your online retail store. You’re reviewing the totals across all conversions in your Google Ads account using the campaign report in Google Ads. You want to see how effectively your new app is producing conversions for app installs and first opens. Which action will accomplish this?
Segment the data by conversion category. Segment the data by conversion action. Segment the data by click type. Segment the data by conversion adjustment. Download Google Ads Measurement Certification Exam Answers (PDF)
Camila has an online store and is using Google Ads to improve her online advertising efforts. She currently has Google Analytics set up for her website and now wants to set up conversion tracking in Google Ads. What must she do in order to make conversion tracking effective?
Link her Google Ads and Analytics accounts Select the Conversion Linker as her tag type Use a custom HTML tag on the site’s landing page Select Google Optimize as her tag type Download Google Ads Measurement Certification Exam Answers (PDF)
Implicit call-to-actions Ads with generic search terms Displays focused on offers Brand attributes videos Download Google Ads Measurement Certification Exam Answers (PDF)