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A statistical model that helps you define the credit assigned to each interaction a visitor takes along their buyer’s journey at your organization. A type of marketing experiment where you split your audience to test a number of variations of a campaign to determine which performs better. A measure of the likelihood that the difference […]
Include CTA offers for each of your personas. Use actionable and specific language. Design your CTA to stand out. Add exit intent pop-ups for each blog. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)