If you don’t first validate that the solution you built does, in-fact, solve users’ pain points and provide value, your team might waste time optimizing something users don’t care about in the first place. The value focus area should be implemented immediately after launching the new website to ensure the business is capturing as many leads as […]
With an integrated system, your team can use the centralized data to trigger new actions to drive results faster. Integrating your tools improves security because your team doesn’t need to manage as many login passwords. Having all your data in one place decreases your costs by reducing the number of servers needed to store data. […]
It’s easy to think of the website as a tool for the marketing team to acquire new leads, but the website is a tool that the entire company can use to achieve their goals and provide value across the user’s journey. Once you’ve launched the initial website, expanding your efforts to also include paid marketing […]