- Your website is too slow to load quickly on mobile devices.
- There are too many reader-pleasing images on your landing page.
- Your website doesn’t have a blog page to attract multiple page loads.
- Your navigation menu is not descriptive enough.
The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)
Allows advertisers to bid only for clicks from a specific group. Uses machine learning to set bids, which saves time. Guarantees reduced conversion costs for advertisers. Is auction-specific to increase the chance for conversion. Allows advertisers to serve ads only at specific times. Download Google Ads Shopping Certification Exam Answers (PDF)
Cheryl is the owner of HomeThings, a shop that sells home goods. You, as her marketing intern, are describing the various Google Ad offerings. What’s an accurate description of Local Catalog ads you could give Cheryl?
They’re traditional print-marketing materials. They allow vendors to A/B test product images. They allow groups of vendors to publish collaborative ads. They’re mobile-based ads that showcase multiple products. Download Google Ads Shopping Certification Exam Answers (PDF)
Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
Target return on ad spend (Target ROAS) Target cost-per-acquisition (tCPA) Target impression share Maximize clicks Download Google Ads Shopping Certification Exam Answers (PDF)