A directional mindset the team should use to think through building and optimizing the website. It’s used to help direct and focus the team. The branding and styling of the new website, which is often compared to competitors’ websites. A process used to audit the existing website and find different search engine optimization opportunities. A […]
To help teams improve their efforts by informing them of your user learnings, and vice versa. To transfer inactive users to the archive as they are no longer engaged with your marketing. To find complementary businesses and transfer links between websites to improve referral traffic and SEO authority. To transfer onto a new software platform […]
During the strategy kick-off, wish list brainstorming, designs, and new site launch. During the user interviews, content creation, launch, and start of the continuous improvement stage. During the strategy kick-off, designs, sales team presentation, and the launch media press release. Sprint workshops are only run during the strategy kick-off. Download HubSpot Growth-Driven Design Certification Exam Answers (PDF)