The campaign’s written SMART goals will free stakeholders from being directly involved. The campaign’s planned content will insulate your team from developing unexpected material outside of the written SMART goals. The campaign’s written SMART goals better align your work with the stakeholders’ key metrics. The campaign’s planned content better aligns your work with the CEO’s […]
Yes, because having an editor complete your content ensures it will read well to others. Yes, a content editor’s role is to make updates the way they see fit. No, the editor should have tracked changes which would have shown you where they would apply recommended edits. No, they should have set up a meeting […]
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