Google Ads Search Certification Answers

Tara is using Search Audiences to reach her most valuable customers. Which direct benefit might she obtain by using Search Audience?

Knowledge GlassComments Off on Tara is using Search Audiences to reach her most valuable customers. Which direct benefit might she obtain by using Search Audience?
  • Learning granular insights regarding her search network performance
  • Receiving automatically-generated keyword and ad content suggestions
  • Delivering a customized message to the right user at the correct bid
  • Getting suggestions on the best automated bid strategies for her campaigns

Download Google Ads Search Certification Exam Answers (PDF)

Related Post
Google Ads Search Certification Answers

What can the Performance Planner recommend?

Knowledge Glass

What can the Performance Planner recommend? Campaign-level Target CPA (cost-per-acquisition) Applying bid adjustments to specific locations Including or excluding “Google search partners” Using “Target impression share” as an automated bid strategy Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is. Which statement describes Quality Score?

Knowledge Glass

It’s a metric that scores the quality of traffic that clicks on your ads It’s an estimate of the quality of your ads, keywords, and landing pages. It’s a final score that’s based on every element of the structure of your account. It’s feedback left by users who’ve clicked on your ad and browsed your […]
Google Ads Search Certification Answers

How is using non-last-click attribution conversions useful for Performance Planner forecasts?

Knowledge Glass

To allocate budgets that drive incremental conversions To take advantage of seasonal trends throughout the year To find growth opportunities regarding device targeting To identify the most profitable location targeting Download Google Ads Search Certification Exam Answers (PDF)