Google Ads Measurement Answers

Susan’s created a gaming app, which she’s promoting on Google Ads. She wants to track first opens of the gaming app. What must she do first, before she can begin tracking opens of her app?

April 13, 2020Knowledge GlassComments Off on Susan’s created a gaming app, which she’s promoting on Google Ads. She wants to track first opens of the gaming app. What must she do first, before she can begin tracking opens of her app?

Link her Firebase and Google Ads account.
Set up Google Analytics with her app data.
Assign values to search attribution.
Automate her bidding strategies.

Download Google Ads Measurement Certification Exam Answers (PDF)

Google Ads Measurement Answers

How is credit dynamically attributed to each touch-point in data-driven attribution?

April 13, 2020Knowledge Glass

It gives more credit to the touch-points closest to the conversion. It algorithmically evaluates individual customer paths to assign credit. It is distributed evenly to every single touch in a buyer’s journey. It assigns the last touch-point 100% of the credit for the conversion. Download Google Ads Measurement Certification Exam Answers (PDF)

Google Ads Measurement Answers

Which statement describes linear attribution?

April 13, 2020Knowledge Glass

It includes converting and non-converting paths. It’s the most advanced model in Google’s attribution products. It algorithmically evaluates individual customer paths. It distributes credit evenly to every single touch-point in a buyer’s journey. Download Google Ads Measurement Certification Exam Answers (PDF)

Google Ads Measurement Answers

If you’re interested in tracking conversions in your Google Ads campaigns and have Google Analytics already installed, there’ll be differences in the conversion data reported by the two systems. What are two of these differences? (Choose two.)

April 13, 2020Knowledge Glass

Differences in conversion counts Differences in attribution Differences in ad placement Differences in base pricing Differences in metric formatting Download Google Ads Measurement Certification Exam Answers (PDF)

Tara knows Google My Business is a great way to share information and engage her customers online. But she’s worried because she has multiple locations, and management may be too difficult. How does Google My Business address Tara’s concern

Sometimes it is not possible to measure the success of a Google Ads campaign that is aggregated across multiple channels, as is the case with measuring brand awareness and brand favorability. Why is it difficult to determine performance across multiple channels?

Susan’s created a gaming app, which she’s promoting on Google Ads. She wants to track first opens of the gaming app. What must she do first, before she can begin tracking opens of her app?

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How is credit dynamically attributed to each touch-point in data-driven attribution?

Which statement describes linear attribution?

If you’re interested in tracking conversions in your Google Ads campaigns and have Google Analytics already installed, there’ll be differences in the conversion data reported by the two systems. What are two of these differences? (Choose two.)