- Link her Firebase and Google Ads account.
- Set up Google Analytics with her app data.
- Assign values to search attribution.
- Automate her bidding strategies.
You’re serving on a marketing team for an online client, and you’ve been asked to create a list of key performance indicators (KPIs) to help improve the effectiveness of a current online ad campaign. What are two guiding principles that will help you create these KPIs? (Choose two.)
KPIs are available once an ad campaign is complete. KPIs are media-channel specific. KPIs should be chosen from one metric for a campaign. KPIs are quantifiable over a period of time. A KPI is a measurement of success. Download Google Ads Measurement Certification Exam Answers (PDF)
Brenda implemented conversion tracking tags for her website. She’s reviewing the total conversions across her ads, using the campaigns report. She’d like to see the total for each conversion type. How can she accomplish this?
By opening her assisted conversions report. By switching to the attribution overview report. By segmenting the data by conversion action. By adding columns for each conversion type. Download Google Ads Measurement Certification Exam Answers (PDF)
A customer is receptive to an upsell during a product purchase. Which part of the customer journey has been exhibited?
Purchase Loyalty Awareness Consideration Download Google Ads Measurement Certification Exam Answers (PDF)