- By showing price-comparison charts that illustrate their bread’s value to potential customers.
- By presenting splash ads that will dominate a potential customer’s screen.
- By distributing discount coupons for bread to potential customers.
- By presenting a selection of their artisan breads to potential customers.
Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?
Ad extensions Manual control Seller ratings Machine learning Download Google Ads Shopping Certification Exam Answers (PDF)
Laura’s website data shows that visitors place items in their shopping carts but fail to complete the purchase. What should Laura do first to up her conversion rate?
Ask for an email address from visitors so she can reach out with additional marketing. Make sure her checkout page is live and that purchases can be completed. Offer discounts to keep consumers from making their purchases elsewhere. Test a new brand identity and color scheme. Download Google Shopping Ads Certification Exam Answers (PDF)
How do Smart Shopping campaigns use automated bidding and placements, and machine learning to show a variety of the most relevant ads across Google networks to potential customers?
By making suggestions for image styles and context-tested image frames. By testing different combinations of text and images. By collecting customer review data following site visits. By testing different font styles and colors for specific product types. Download Google Ads Shopping Certification Exam Answers (PDF)